Business Model Design

BOOTSTART Challenge is a 30-day online workshop designed by Ash Maurya.

How to Bootstrap Your Idea From Concept to Paying Customers:

Without Quitting Your Day Job or First Building a Product.

BOOTSTART is a play on BOOTstrapping and STARTup.

BOOTSTART Challenge
teaches you how to turn your big idea into a repeatable and scalable business.

Join the Challenge for $100 ->
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.

Life's Too Short to
Build Something Nobody Wants.

Ash Maurya

Hi - I'm Ash.

I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas used by over a million people worldwide.

I practice what I teach and this challenge outlines the exact process I've used to launch all my products and is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.

How the Challenge Works...

The challenge costs $100 to join.
This covers all the course content, tools, and training during the challenge.

You Get All of this:

Business Model Design

The First Thing:

The BOOTSTART Challenge...

Led by Ash Maurya, author and creator of Lean Canvas, this challenge is designed to help you evaluate, design, and stress-test your first (or current) startup idea irrespective of what kind of product you're building.

This is a hands-on learn-by-doing workshop delivered over 30 days.

By the time time the challenge is over you'll have a business model blueprint and an actionable launch or growth strategy.

Lean Canvas

Plus:

You'll Get All the Tools to Put What You Learn to Practice

You'll learn how to

  • Deconstruct your idea your idea using a 1-page Lean Canvas,
  • Evaluate the viability of your idea, and
  • Create an actionable Traction Roadmap.
Join the Challenge for $100 ->
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.

Here's a Recap of Everything You'll Get...

Join the Challenge for $100 ->
Get everything you need to be successful - including business modeling tools, daily training, and accountability for $100 today.