BOOTSTART is a self-paced online course, designed by Ash Maurya.
By the end of this course, almost 60% of the people will realize their idea isn’t valid…but 100% will have a proven, step-by-step plan for developing a viable business in the next 6 months.
BOOTSTART breaks down, step-by-step, the exact framework I used to turn my ideas into products used by millions of people.
I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas.
I practice what I teach and this course is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.
CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.
Every successful startup idea was built on an underlying secret or insight only the founder saw. You'll learn how to search for and uncover secrets within your idea.
All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.
Talking to customers is hard. Why surveys and focus groups don’t work. And what to use instead to learn about your customers and market.
You need a working prototype or MVP to land customers, right? Wrong. Having a half-baked or half-finished product actually scares away customers. This playbook shows you what to do instead.
The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on day one.
More metrics are always better — right? Wrong. It’s easy to drown in a sea of non-actionable numbers. You'll learn how to build a lean company-wide dashboard instead.
The truth about product development. More features dilute your unique value proposition. This “5P matrix” helps you focus on what matters.
How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.
Maximize your product development efforts: follow these seven habits for running highly effective experiments.
Going fast on everything is a recipe for getting lost faster. You'll learn a "systems-based" approach for driving the biggest impact with the least amount of effort.
Do public launches work better than private launches? It depends. Discover when to use private launches to learn faster.
If you’re trying to change your customer’s behavior with your product, this module covers Ash Maurya’s adaptation of behavior design techniques for products
The best products are based on a very simple concept. It will earn attention and trust, making your prospect more likely to buy.
How to command fair pricing for your product. Pricing is one of the most underutilized growth levers.
A lot of people compare the learning in this course to getting an MBA from a top business school or joining a startup accelerator. But unlike those alternatives, this course doesn't cost thousands of dollars and you don't have to give up 5-7% of your equity.
In fact, many of the top business schools and startup accelerators already use our tools and curriculum in their programs
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This course incorporates learning across hundreds of workshops and thousands of hours of coaching startup and corporate teams building products spanning a broad spectrum of domains ranging from banking to software.
The tools, curriculum, and coaching systems used in BOOTSTART have already been deployed and battle-tested across numerous enterprises, startup and corporate accelerators, and universities around the world.
This course is for aspiring entrepreneurs and early-stage founders looking to bootstrap their way to a repeatable business model that works.
Up to 5 people working on the same project.
We don’t offer discounts or scholarships. Instead, we support Purchasing Power Parity Pricing. Based on your location, you might qualify for a reduced price. If you do, you’ll automatically see a banner with a discount code on the top of this page. Make sure to disable any VPN since this will block the banner from showing.
We’re happy to offer you “buy now, pay later” options through Affirm, Klarna and Afterpay/Clearpay, which enable you to pay for our courses in interest-free installments. You'll find these options on the checkout page. These options are currently only available in United States.
For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability. That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techniques not covered in any of my books.
The program is run 100% online using the LEANSTACK platform to deliver courses, tools, and on-demand workshops.
We recommend allocating 15-20 hours a week.
Yes. All the course content and updates are included with no extra payment.
Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.
Drop me an email at ash@leanstack.com.
Ash Maurya
Author, creator of Lean Canvas, and founder of LEANSTACK.