Continuous Innovation Foundations


Learn key mindsets for building the next generation of products that matter.

Continuous Innovation Foundations (CIF) is a free email course for aspiring entrepreneurs, innovators and product managers charged with bringing new ideas to life.

You'll receive one short email every three days for a month and get access to the online Lean Canvas tool. You can unsubscribe anytime.

Continuous Innovation Foundations (CIF): A new email course by Ash Maurya

We are living in a new world - the rules have changed. Thanks to the Internet, open source, cloud computing, and now AI, the way we build products has fundamentally changed. You can no longer afford to spend long cycles analyzing, planning, and executing your idea.

Speed of learning has become the new unfair advantage. Those companies that continuously outlearn their competition win. What determines success today isn't differing skill sets but differing mindsets.

This course will teach you a set of new mindsets, like first-principles in science, that serve as the building blocks for building the next generation of successful products in the new world.

Raise your odds of success with proven strategies and battle-tested recipes

  • 11 email lessons.
    Step-by-step guidance to build products that customers want.
  • Hands-on tools - Lean Canvas.
    Everything you need to put the concepts you learn into practice.
  • Real-world case-studies.
    See how others have used these principles to build successful products.

About Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool Lean Canvas.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. His articles and advice have been featured in Inc. Magazine, Forbes, and Fortune. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin.

How is this course different from Running Lean?

CIF builds upon the ideas in Running Lean. The expectation is that most people who take this course will have read (or are reading) the book.

That said, you don’t need the book to successfully complete the course.

Running Lean is often described as the most actionable step-by-step how-to book for building and launching a new product. That said, w

CIF was designed to complement Running Lean. While the core principles are the same, this course is full of many new recipes, case-studies, and tools that you can’t find in the book.

Get a sneak peek at the course outline

Week 1

  • Introduction
    New World, New Mindsets
  • Lesson 1
    Your Business Model is The Product
  • Lesson 2
    Love the Problem, Not Your Solution
  • Lesson 3
    Traction is the Goal

Week 2

  • Lesson 4
    Right Action, Right Time
  • Lesson 5
    Tackle Your Riskiest Assumptions in Stages
  • Lesson 6
    Constraints Are a Gift

Week 3

  • Lesson 7
    Hold Yourself Externally Accountable
  • Lesson 8
    Place Many Small Bets
  • Lesson 9
    Make Evidence-based Decisions

Week 4

  • Lesson 10
    Breakthrough Requires Unexpected Outcomes
  • Lesson 11
    What's Next - The Path to Mastery

Enroll in Ash Maurya's Continuous Innovation Foundations (CIF) course now