DEMAND VALIDATION PLAYBOOK

Prove Customer Demand in 90 Days (Before Building Anything)

Save months of uncertainty. Whether you're starting fresh or already building without sales, get paying customers first.

The Fundamental Shift ❌ OLD WAY: Build-Demo-Sell BUILD 6-18 months $50K+ cost DEMO Hope it works No guarantees SELL Often fails 92% failure rate Result: Wasted time, money, and effort VS ✅ NEW WAY: Demo-Sell-Build DEMO Week 1-2 Low cost SELL Week 3-10 Proven demand BUILD Week 11+ Pre-orders in hand Result: 90 days to proven demand 73% of DVP graduates prove demand in 90 days vs. 8% success rate with build-first approach
Join 1,000+ Founders Building Better Products.
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"I was convinced people would pay $500/month for my B2B SaaS product based on interview feedback. Everyone said they'd use it. But saying and and paying $500/month is completely different. The Mafia Offer campaign helped me test actual willingness to pay and I ended up with a smaller product, too. Result: 12 pre-orders at $400/month before I built anything. $297 investment saved me 6 months of building the wrong product."

~ Marcus, B2B SaaS Founder

🎯 What You'll Achieve in 90 Days

✅ Proven customer demand with concrete evidence - No more guessing if people will pay

✅ Pre-orders or letters of intent secured  - Real commitments from real customers

✅ Repeatable customer acquisition system - Know exactly how to get more customers

✅ Clear go/no-go decision backed by data - Move forward or pivot with confidence

📊 Recent Graduate Outcomes

73 days

Average time to first customer (vs 8+ months industry average)

73%

Achieve revenue within 90 days

$12,400

Average pre-order value

How You'll Get There:

LEANSTACK Customer Interviewing Copilot

AI-powered guidance + proven scripts

$397
90-Day Program Guide

Weekly milestones and action plans

$297
Demand Validation Playbook

Step-by-step Demo-Sell-Build methodology

$1,997
BONUS: 4 months of LEANFoundry Membership

Full platform access + community and live events with Ash Maurya.

$497
Team Access

Collaborate with up to five team members team members working on the same project.

(x5 Value)
Total Value: $3,188
Your Investment: $297
You Save: $2,891 (91% Off)
Investment Comparison
✗Build first, hope customers pay: 18 months + $50K+ (typical failure cost)
✗Hire validation consultants: $15-25K for similar framework
✗Learn through trial and error: 6-12 months of failed experiments
✓Systematic validation with proven framework: $297
🌍 Supporting Entrepreneurs Worldwide
Our mission is to help entrepreneurs everywhere succeed. Special pricing may be available based on your location.

Go from hoping to knowing people will buy your product.

Average founder investment: $47,000

$297

90-day systematic framework vs. 8+ months of trial and error
‍New cohorts start every Monday - don't wait another week

🛡️ Zero-Risk Guarantee: Complete Week 1, and if you don't see clear improvements in your business model thinking, get a full refund. No questions asked.

Join This Monday's Cohort of Founders

You're not just getting a course - you're joining other BMD graduates starting their validation campaigns this Monday.

"I spent nearly a year working on an idea that was going nowhere. DVP helped me avoid starting on another idea that customers weren't interested in."

Avoided 1+ year of wrong idea development

- Seby Kallarakkal, Founder

"I was 4 months into building a product when I joined DVP. The Demo-Sell-Build approach felt counterintuitive - how do you demo something that doesn't exist? But the framework taught me to demo the outcome, not the product. I created compelling demonstrations of the workflow improvements and got 8 companies to commit to $200/month subscriptions before my MVP was ready. Went from hoping they'd pay to knowing they would."

Sold before he built

- David S, Founder

"I thought holiday season was the worst time to market to home buyers. The Customer Forces interviews revealed the opposite - buyers start their research 3-6 months before purchasing. I pivoted my real estate app's go-to-market strategy and created content addressing their early-stage questions. By January, while competitors were ramping up ad spend, I had a pipeline of 47 qualified leads ready to convert. The discovery phase completely changed my timing strategy."

Turned concept into viable business model

- Jennifer, Affordable Housing Founder

Start This Monday

New cohorts start every Monday. Registration for this week closes Sunday at midnight.

Join the Demand Validation Cohort for $297 ->
Get everything you need to be successful - including business model validation tools, weekly training, and accountability.