Combine the power of Lean Canvas with a proven methodology to quickly test and refine your business ideas before investing significant resources.
Lean Canvas is a 1-page business modeling tool used by millions of people.
Transform Your Business Idea with Lean Canvas + BMD Challenge
Stop wondering if your idea will work. Get a proven system to design, validate, and launch - even if you're starting from scratch.
TRUSTED BY 1M+ FOUNDERS FROM
The Tool Alone Won't Build Your Business. You Need the Method.
Our complete package gives you everything you need to be successful - not just the tools, but the methodology, training, and accountability.
Validate Ideas Faster
Avoid Costly Mistakes
Learn from the experiences of thousands of founders who've already walked this path, helping you sidestep common pitfalls and focus on what works.
Launch With Confidence
Build momentum with a structured approach to customer development, giving you the confidence that you're building something people actually want.
Get Powerful Business Modeling with Lean Canvas
The Lean Canvas is your starting point for deconstructing your idea into its key assumptions and creating a blueprint for validation.
Plus a Complete 30-day BMD (Business Model Design) Challenge
The BMD Challenge is a structured 30-day program that teaches you how to turn your Lean Canvas into a validated business model with real traction.
What's Inside:
BMD Challenge compresses a year's worth of (painful) Startup learnings into a (fun) 30-day workshop. By front loading testing of what’s riskiest, we’ve helped thousands of students avoid going down the wrong rabbit hole and dead-ends and in turn save hundreds of hours and thousands of dollars.
This isn’t a typical masterclass where you’re lectured at, but rather an experience where you learn by doing. You learn by working on your idea every day for 30 days and when you put in the work, you end up with a solid blueprint for your idea.
Here’s everything covered over the 30 days:
- Module 1: Business Models
- Module 2: Defining Mission
- Module 3: Distilling Clarity
- Module 4: Intensifying Desirability
- Module 5: Evaluating Viability
- Module 6: Synchronizing Timing
- Module 7: Mapping Feasibility
- Module 8: Fortifying Defensibility
- Module 9: Pitching
Here's a Recap of Everything You'll Get:
Lifetime access to Lean Canvas online tool
Get lifetime access to the online Lean Canvas tool and with powerful team collaboration features.
($199 Value)
30-day BMD (Business Model Design) Challenge course
You'll get daily training (from Ash Maurya) on strategies and techniques for designing and stress-testing business models.
($997 Value)
Traction Roadmap tool access
Chart key traction milestones and build a stage-based go-to-market strategy with the traction roadmap tool.
($199 Value)
BONUS: 30-Day LEANFoundry Membership
Unlock community resources, workshops, and live events with Ash Maurya.
($297 Value)
BONUS: Running Lean Book
You'll get a digital (Kindle) or hardcopy (US-only) of the Running Lean book.
($49 Value)
Team Access
Collaborate with up to five team members team members working on the same project.
(x5 Value)
Frequently Asked Questions
Why is Lean Canvas no longer free?
Over the past several years, we've analyzed the journeys of thousands of founders using Lean Canvas. We've identified a clear pattern:
Those who combine the Lean Canvas tool with a structured methodology are 5X more likely to successfully launch their businesses.
The tool itself is powerful, but without the right methodology to guide your canvas creation, testing, and iteration, critical insights often remain undiscovered. So we made the decision to combine our Lean Canvas tool with the complete Business Model Design Challenge course into one unified offering.
If you're just looking for a free Lean Canvas template, you can find many with a quick online search.
How much does LEAN Canvas with BMD Challenge cost?
I used to deliver the BMD Challenge curriculum as a workshop priced at $1,000-2,000/ticket. But my goal with BMD Challenge was to make this content as accessible as possible to aspiring founders while still charging enough to drive accountability.
I'm happy to share that the full course plus lifetime access to the online Lean Canvas tool is priced at just $150.
Do you offer educational discounts?
Yes, we do.
If you're an educator teaching a class at an accredited institution, check out our Educator platform
If you're a student, email us with proof you're a student (like your id card). Once we verify everything, we'll send you a 50% discount code.
How many people can participate in a team?
Up to 5 co-founders working on the same project.
Is this a self-paced course or cohort based?
To meet founders where they are and support peer-to-peer accountability, we run the challenge using a hybrid on-demand + cohort model.
Here's how it works:
- We start new challenge cohorts every Monday,
- All the course content and tools are available immediately,
- In addition, you'll get a complementary email series that help introduce new concepts an keep you accountable.
How long is this course?
That depends on you. You can go through this course as quickly or slowly as you like.
Most teams complete the course in 2-4 weeks allocating ~30 minutes per day.
Why should I join this program? Can't I get the same learnings from your books and free videos?
For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.
That's what makes this program different from traditional courses.
In addition, I am constantly evolving and refining the framework. You'll learn new techniques and strategies not covered in any of my books.
How long do I have access to the course materials?
You'll have lifetime access to the course content and business modeling tools (Lean Canvas and Traction Roadmap).
Access to the LEANFoundry community and events will expire after 30 days and will require a membership if you want continued access to follow-on tools and playbooks.
I still have questions!
Drop us an email at team@leanstack.com.
No-Questions Asked Refund Policy
I want your Lean Canvas + BMD Challenge investment to be 100% risk free.
So, our refund policy is very simple.
If you complete the entire 30-day program, complete all the modules, and create your business model blueprint, and STILL don’t feel like you extracted the value you hoped, drop us a note and we will give you a full refund.
No questions asked.
Watch a sample lesson
Over 10,000 founders have created their business model blueprints:
Still unsure?
Get a sneak peek of what you'll learn with the Just Start course:
This 5-day email course will walk you through everything you need to find the right startup idea, build a business model, & bootstrap your way to paying customers.