🚨 New Cohort Starts Every Monday - This Week's Registration Closes Sunday Midnight

Business Model Design

BMD Challenge has taught over 10,000 founders the fundamentals of designing, launching, and growing a startup.

Why 73% of Founders Build the Wrong Thing

(And How to Avoid Their $47K Mistake in 30 Days)

The Reality: Most founders rush to build products before they stress-test their business model. They spend months creating features nobody wants, chase markets that are too small, or price their solutions completely wrong.

Not ready for the full challenge? Start with our foundational course first.
Get Free Startup Course ->
"Forget going to Harvard Business School. Apply these concepts instead. Had I done so, I would have saved much time, money, and dead brain cells."

- Z. Bynum, Harvard Business School MBA

Life's Too Short to Build Something Nobody Wants.

Ash Maurya

Hi -I'm Ash.

I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas used by over a million people worldwide.

I practice what I teach and this challenge outlines the exact process I've used to launch all my products and is the result of 10+ years of rigorous testing with 10,000+ founders and thousands of hours of tinkering, iterating, and coaching on real-world products.

Real Results from Real Founders

From blank canvas to complete business model in 30 days
1+ Year

Of wrong idea development avoided
(Seby's story)

Costly

Missteps avoided in marketplace
(Aamir's pet platform)

Concept

To viable business model in 30 days
(Aleena's housing project)

My CloudFire Disaster (And What It Taught Me)

I spent 9 months and $50K building CloudFire, a photo-sharing app for parents. Beautiful product. Perfect execution. One problem: the business model was completely broken. A simple napkin calculation revealed I needed millions of leads for a $49/year product targeting busy parents whose current solution was free email. I could have done this math on day one and saved myself months of wasted effort.

That failure forced me to develop a systematic approach to business model design. The same 7-stress test framework that could have saved CloudFire became the foundation for Running Lean, Lean Canvas (industry standard), and every successful product I've built since.

What Happens When Founders Follow This Systematic Approach

73 days

Average time to first customer (vs 8+ months industry average)

78%

Achieve revenue within 90 days (systematic vs chaotic approach)

10x

Faster validation
(using a traction-first vs build-first approach)

30-Day Business Model Design Challenge

1

Mission & Clarity

Define success criteria and create your business model blueprint using Lean Canvas

2

Viability & Feasibility

Stress-test your business model math BEFORE building (avoid costly pricing errors)

3

Desirability & Positioning

Find the right customer segment and craft compelling value propositions that actually sell

4

Timing & Defensibility

Identify market timing and create systematic advantages for your validated business model

Everything Included in BMD Challenge:

LEANSTACK Business Modeling Tools

Get lifetime access to business modeling tools like Lean Canvas and Traction Roadmap that help you put everything you learn into practice.

$199
The 'Business Model Design' Challenge

You'll get daily training (from Ash Maurya) on strategies and techniques for designing and stress-testing business models.  

$997
Business Model Design Playbook

This course teaches you how to communicate your big idea clearly and concisely to key stakeholders.  

$199
BONUS: 30-Day LEANFoundry Membership

Unlock community resources, workshops, and live events with Ash Maurya.

$297
Team Access

Collaborate with up to five team members team members working on the same project.

(x5 Value)
Total Value: $1,692
Your Investment: $150
You Save: $1,542 (91% Off)
🌍 Supporting Entrepreneurs Worldwide
Our mission is to help entrepreneurs everywhere succeed. Special pricing may be available based on your location.

Don't Build a Zombie Startup

Average founder investment: $47,000

$150

30-day systematic framework vs. 8+ months of trial and error
‍New cohorts start every Monday - don't wait another week

🛡️ Zero-Risk Guarantee: Complete Week 1, and if you don't see clear improvements in your business model thinking, get a full refund. No questions asked.

Join This Monday's Cohort of Founders

"I spent nearly a year working on an idea that was going nowhere. BMD helped me avoid starting on another idea that customers weren't interested in."

Avoided 1+ year of wrong idea development

- Seby Kallarakkal, Founder

"Before BMD, I struggled to validate assumptions efficiently. It pushed us to engage customers early, avoiding costly missteps and building a platform that truly addresses their needs."

Avoided costly missteps in marketplace

- Aamir Iqbal, Founder, Trillmate

"BMD gave our team the tools and structure to turn our affordable housing concept into a viable, scalable business model."

Turned concept into viable business model

- Aleena Asif, Affordable Housing Founder

Start This Monday

New cohorts start every Monday. Registration for this week closes Sunday at midnight.

Join This Monday's Cohort for $297
Get everything you need to be successful - including business modeling tools, weekly training, and accountability.
OR
Prefer to start free? Get our foundational course first and join BMD Challenge later.
Get Free Startup Course ->

Frequently Asked Questions

How much does this cost?

I used to deliver this curriculum as a workshop priced at $1,000-2,000/ticket.

But my goal with BMD Challenge was to make this content as accessible as possible to aspiring founders while still charging enough to drive accountability.

I'm happy to share that the full course is priced at just $150.

‍

How many people can participate in a team?

Up to 5 co-founders working on the same project.

‍

Is this a self-paced course or cohort based?

To meet founders where they are and support peer-to-peer accountability, we run the challenge using a hybrid on-demand + cohort model.

Here's how it works:

  • We start new cohorts every Monday,
  • All the course content and tools are available immediately,
  • In addition, you'll get a complementary email series that help introduce new concepts an keep you accountable.

‍

How long is this course?

That depends on you. You can go through this course as quickly or slowly as you like.

Most teams complete the course in 2-4 weeks allocating ~30 minutes per day.

‍

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses.

In addition, I am constantly evolving and refining the framework. You'll learn new techniques and strategies not covered in any of my books.

‍

How long do I have access to the course materials?

You'll have lifetime access to the course content and business modeling tools (Lean Canvas and Traction Roadmap).

Access to the LEANFoundry community and events will expire after 30 days and will require a membership if you want continued access to follow-on tools and playbooks.

‍

How is BMD Challenge different from LEANFoundry membership?

BMD Challenge is our starter playbook, while LEANFoundry contains all the follow-on validation and playbooks.

BMD Challenge helps build the foundation for designing and validating your idea.

While LEANFoundry provides follow-on tools, courses, and coaching for turning your idea into a repeatable and scalable business.

‍

I still have questions!

Drop me an email at ash@leanstack.com.

‍

Start This Monday

New cohorts start every Monday. Registration for this week closes Sunday at midnight.

Join This Monday's Cohort for $297
Get everything you need to be successful - including business modeling tools, weekly training, and accountability.
OR
Prefer to start free? Get our foundational course first and join BMD Challenge later.
Get Free Startup Course ->

No-Questions Asked Refund Policy

I want your BMD Challenge investment to be 100% risk free.

So, our refund policy is very simple.

If you complete the entire 30-day program, complete all the modules, and create your business model blueprint, and STILL don’t feel like you extracted the value you hoped, drop us a note and we will give you a full refund.

No questions asked.

Watch a sample lesson

Over 10,000 founders have created their business model blueprints:

Still unsure?

Get a sneak peek of what you'll learn with my Just Start course:
‍

Just Start
This 5-day email course will walk you through everything you need to find the right startup idea, build a business model, & bootstrap your way to paying customers.