Grabbing a prospect’s attention is the first battle, which is what this strategy works to accomplish. Page 222.
What seasoned teams do to raise their odds of success while reducing waste. Page 129.
What never makes your product more appealing. When entrepreneurs make this mistake, their promises usually fall flat. Page 152.
More metrics are always better — right? Wrong. It’s easy to drown in a sea of non-actionable numbers. Page 266 explains how to build a lean company-wide dashboard.
Why surveys and focus groups don’t work. Page 165.
Do public launches work better than private launches? It depends. Discover when to use private launches to learn faster. Page 270.
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on page 23.
Understanding your customer’s problems grants you super powers. It’s also one of the most challenging. Use this proven script for uncovering big problems worth solving on page 186.
Maximize your product development efforts: follow these seven habits for running highly effective experiments. Page 140.
How to avoid going too narrow or too broad with your business model: simply use this technique. Page 27.
The truth about product development. More features dilute your unique value proposition. This “5P matrix” helps you focus on what matters. Page 214.
The best products are based on a very simple concept. It will earn attention and trust, making your prospect more likely to buy. Revealed on page 217.
All customers share this one trait. Uncovering it is key to identifying your ideal early adopters. Page 44.