Business Model Design

BMD is a self-paced online course taken by thousands of aspiring entrepreneurs.

Don't end up a Zombie Startup:

Avoid wasting time on ideas that cannot realize your vision’s full potential.

BMD teaches you how to stress test and evaluate any startup idea before investing thousands of dollars in time, money or effort.

Includes a 30-day email course, on-demand-workshops, business modeling tools (Lean Canvas and Traction Roadmap), and access to a private community.
Ash Maurya

Hi - I'm Ash.

I'm an entrepreneur, best-selling author, and the creator of 1-page business modeling tool: Lean Canvas.

I practice what I teach and this course is the result of 10+ years of rigorous testing and thousands of hours of tinkering, iterating, and coaching on real-world products.

What you'll find inside

Actionable step-step mindsets, strategies, and tools for taking any idea from concept to early traction (aka paying customers).

Key Mindsets

What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.

Principles before Tactics

What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.

Overcoming Biases

BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.

Viability Stress-testing

CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.

Uncovering Secrets

Every successful startup idea was built on an underlying secret or insight only the founder saw. You'll learn how to search for and uncover secrets within your idea.

Leveraging Inflections

All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.

Crafting a Compelling Unique Value Proposition

The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.

Building a Defensible Unfair Advantage

Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on day one.

Achieving Clarity

How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.

Identifying Your True Competition

Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.

Watch a sample lesson

Includes a 30-day email course, on-demand-workshops, business modeling tools (Lean Canvas and Traction Roadmap), and access to a private community.