Actionable step-step mindsets, strategies, and tools for taking any idea from concept to early traction (aka paying customers).
Key Mindsets
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Principles before Tactics
What separates successful entrepreneurs isn't differing skillsets but mindsets. You'll learn 10 key mindsets that multiply your odds of building a successful startup.
Overcoming Biases
BEWARE: this insidious cognitive bias will constantly conspire to your derail your startup’s progress. There is an antidote.
Viability Stress-testing
CAUTION: Rushing into an idea often results in a "zombie startup." Ideas can consume years of your life. These stress-tests help you choose the right idea for your goals.
Leveraging Inflections
All successful products share this one trait. It's also what every successful VC looks for in an idea. Uncovering it is the key to timing your idea for success.
Crafting a Compelling Unique Value Proposition
The first battle of any product is earning attention. But how do stand out in the crowd? Think different, not better.
Achieving Clarity
How to pitch your idea to anyone clearly and concisely. This is a foundational skill to master for landing co-founders, advisors, customers, and investors.
Identifying Your True Competition
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition.