Business Model Design

Learn how to start a company from the creator of Lean Canvas

Save 90% on our flagship business model design course used by top startup accelerators. Available to current students.

$150 $15 - Apply Now

What You'll Get

Tools, courses, and support for bringing your big idea to life.

  • Business Model Design masterclass: Learn the key mindsets, strategies and tactics for creating a blueprint for your startup.
  • Lean Canvas: Deconstruct your idea using the 1-page business modeling tool used by millions of founders.
  • Running Lean Mastery newsletter: Get weekly articles with tips and tactics for launching and growing a startup.
  • Private community: Join thousands of founders like yourself.

What You'll Learn

This course teaches you how to find a big idea using a Lean Canvas.

You'll learn how to deconstruct your idea and systematically test it using small and fast experiments.

Finally, you'll learn how to communicate your idea clearly and concisely to others using four foundational story pitches:

  • The Elevator Story Pitch: Used to provide a 30-second overview of your big idea and get others to ask for more.
  • The Founder Story Pitch: Used to tell your origin story and build credibility.
  • The Customer Story Pitch: Used to acquire customers.
  • The Business Model Story Pitch: Used to acquire advisers and investors.

What's Inside

Step-by-step recipes, strategies, and tactics for deconstructing your idea, baselining your business model, and formulating a launch or growth plan.

Business Model Design

1 - BUSINESS MODEL DESIGN OVERVIEW
‍You'll learn how to deconstruct your big idea into a set of key beliefs on a 1-page Lean Canvas.

2 - THE INNOVATOR'S GIFT
‍Learn how to craft a compelling unique value proposition for your idea and build a killer elevator pitch.

3 - FERMI ESTIMATION AND TRACTION MODELING
‍Baseline your current progress on a traction model and learn how to formulate an effective go-to-market plan.

4 - BUSINESS MODEL STORY PITCH
Assemble all the pieces into a 5-minute business model story pitch you can use to secure buy-in from co-founders, advisors, and investors.

$150 $15 - Apply Now