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Each week, you'll receive one article with battle-tested recipes, strategies, and how-tos for systematically launching and growing your idea.

Stop Wandering Aimlessly

Yes, the early stage is uncertain but it doesn't have to be messy. We show you how to systematically take your idea from an initial Plan A to plan that works before running out of resources.

plan that works = a repeatable and scalable business model (product/market fit)

The Idea Labyrinth

3 Ways We Can Help

Running Lean Mastery Newsletter

RUNNING LEAN MASTERY NEWSLETTER

Each week, you'll get battle-tested recipes, strategies, and how-tos for systematically achieving product/market fit.

Business Model Design

BUSINESS MODEL
MASTERCLASS

Self-paced course that teaches you how to design your business model and pitch it clearly and concisely to key stakeholders.

90-Day Startup

120-DAY STARTUP
PROGRAM

A cohort-based workshop that teaches you how to go from idea to early traction (aka traction) without a product.

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Battle-tested recipes, strategies, and how-tos for achieving product/market fit systematically.