Build Better Products Through Problem Discovery
The challenge today isn’t building more products, but uncovering the better product to build — which begs the question: “What defines a better product?”
Starting with problems before solutions is key, and our Customer Forces tool helps you uncover big problems worth solving using carefully unscripted customer interviews.
The Customer Forces tool helps you





Ash Maurya
Running Lean
Maximize learning from every customer conversation
Traditional customer development approaches ask you to conduct 50-100 customer interviews. With our approach, you start uncovering actionable insights with just 5-10 customer interviews. Here's how it works.
1. Mine your interviews for raw insights using "Transcript Analysis".

2. Use "Story Builder" to encode your raw insights into job stories.

3. Surface patterns and uncover big problems worth solving with "Customer Insights".

Build Better Products
Get early access to Customer Forces with our flagship 120-Day Startup program where you'll learn how to uncover real problems worth solving and build products your customers cannot refuse.