Running Lean
A decade of new insights, tools, and battle-tested strategies
My Personal Why
A decade has passed since the previous edition. During this time, I have coached hundreds of product teams globally, testing and refining the systematic process outlined in the original work.
The key challenges addressed in this new edition include stakeholder buy-in using the Lean Canvas, running problem interviews for desire-driven products, and applying the methodology to non-tech offerings.
What's New in the 3rd Edition
This edition incorporates tools and strategies from multiple frameworks including Lean Startup, Design Thinking, Business Model Design, Jobs-to-be-Done, Systems Thinking, and Behavior Design. New content includes:
- Traction Roadmap for idea sizing
- Customer Factory metrics model for risk prioritization
- Customer Forces behavior model for understanding customers
- Revised problem discovery interview script
- Enhanced stress testing techniques
- Battle-tested product development process
The edition contains 120 additional pages and represents a substantial rewrite beyond minor updates.
"Life's too short to build something nobody wants."
The overarching goal of this book is democratizing how entrepreneurship is taught and practiced.