LEAN 1-2-3 is a newsletter about early-stage entrepreneurship. Created by Ash Maurya

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    "The Continuous Innovation Framework reflects where the Lean Startup movement is now, rather than where it was a decade ago."

    ~ Eric Ries

    Author of The Lean Startup

    JUN 12
    The Biggest Cheat Code for Unlocking Startup Growth
    JUN 5
    The positioning mistake that kills 90% of startups
    MAY 29
    The positioning mistake that kills 90% of startups
    MAY 22
    Are You Building a Zombie Startup? How a 5-Minute Test Can Tell You
    MAY 15
    How to Uncover What Customers Want
    MAY 1
    The One Metric to Rule Them All
    APR 24
    Land Your First Customers 3X Faster
    APR 17
    Master Founder-led Sales with Simple Shifts
    APR 5
    Unlock the Secret for Repeatable Success.
    MAR 29
    Don’t let the hockey-stick play you.
    MAR 22
    80% of billion-dollar startup founders had THIS
    MAR 15
    Think Premium Before Freemium
    MAR 8
    The Art of the Pivot
    MAR 1
    Perfect Ideas Are a Myth. Just Start.
    FEB 22
    Running experiments is NOT the most important activity.
    FEB 15
    Chase the Bigger Context.
    FEB 8
    There’s No Such Thing as an Impulse Buy.
    FEB 1
    Seek Success By Avoiding Failure
    JAN 25
    Why Talking to Users is Holding Your Startup Back
    JAN 18
    How I Learned to Stop Avoiding and Love Talking to Customers
    JAN 11
    Goals & cycles & sprints, oh my!
    JAN 4
    Blind Vision = No Mission
    DEC 28
    There is no better time than the present to Just Start.
    DEC 21
    How to develop your unfair advantage story.
    DEC 14
    Getting others to see what you see.
    DEC 7
    Separate principles from tactics.
    NOV 30
    Existing Alternatives: The most important Lean Canvas building block
    NOV 23
    Bootstrapping or Venture Capital is a false choice
    NOV 16
    How to Find Product/Market Fit - 3 Rings Framework
    NOV 9
    How to Evaluate an Idea Whose Time Has Come
    NOV 2
    There are only four startup games.
    OCT 25
    Don’t Price Your Product Like An Artist.
    OCT 19
    The Early Adopter Paradox.
    OCT 12
    Make Happy Customers.
    OCT 5
    Fire the business plan, not business planning.
    SEP 28
    You’re one insight away from your next hockey stick inflection.
    SEP 21
    Hire to build a traction flywheel.
    SEP 14
    Think different, not better.
    SEP 7
    10X your odds of success with shorter and better feedback loops.
    AUG 31
    The one measure of progress to rule them all.
    AUG 24
    Don’t ask customers about their problems. Do this instead.
    AUG 17
    How to balance the conflicting pulls of time.
    AUG 10
    Prefer Fermi estimates when uncertainty is high.
    AUG 3
    Avoid the curse of specialization.
    JUL 27
    Love the problem, not your solution.
    JUL 20
    Talking to customers is the fastest way to learn.
    JUL 13
    Position your product as emotionally better.
    JUL 6
    Build something worth naming before obsessing over the perfect name.
    JUN 29
    You don’t need permission to start.
    JUN 22
    Remove failing from your vocabulary.
    JUN 15
    Don’t rush outside the building.
    JUN 8
    New problems come from old solutions.
    JUN 1
    Don’t start with a public launch.
    MAY 25
    BOOTSTART your way to early traction (and beyond).
    MAY 18
    Achieve escape velocity with a single growth rocket.
    MAY 11
    Validate value delivery before growth.
    MAY 4
    Start with Founder/Model Fit.
    APR 27
    As a founder, you are Investor #1 in your startup.
    APR 20
    Problem/Solution Fit (not Product/Market Fit) is the first significant milestone of a startup.
    APR 13
    Making happy customers is the universal job of every business
    APR 6
    Learn qualitatively, verify quantitatively
    MAR 30
    Problems can’t be validated, only discovered.
    MAR 23
    Earning attention is the first battle.
    MAR 16
    Pricing is one of the most underutilized levers for growth.
    MAR 9
    Say no to stealth
    MAR 2
    Start charging on Day One
    FEB 24
    Sell before you build
    FEB 17
    Don't lower signup friction; raise it