LEAN 1-2-3 is a newsletter about early-stage entrepreneurship. Created by Ash Maurya

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"The Continuous Innovation Framework reflects where the Lean Startup movement is now, rather than where it was a decade ago."

~ Eric Ries

Author of The Lean Startup

APR 17

Master Founder-led Sales with Simple Shifts

APR 5

Unlock the Secret for Repeatable Success.

MAR 29

Don’t let the hockey-stick play you.

MAR 22

80% of billion-dollar startup founders had THIS

MAR 15

Think Premium Before Freemium

MAR 8

The Art of the Pivot

MAR 1

Perfect Ideas Are a Myth. Just Start.

FEB 22

Running experiments is NOT the most important activity.

FEB 15

Chase the Bigger Context.

FEB 8

There’s No Such Thing as an Impulse Buy.

FEB 1

Seek Success By Avoiding Failure

JAN 25

Why Talking to Users is Holding Your Startup Back

JAN 18

How I Learned to Stop Avoiding and Love Talking to Customers

JAN 11

Goals & cycles & sprints, oh my!

JAN 4

Blind Vision = No Mission

DEC 28

There is no better time than the present to Just Start.

DEC 21

How to develop your unfair advantage story.

DEC 14

Getting others to see what you see.

DEC 7

Separate principles from tactics.

NOV 30

Existing Alternatives: The most important Lean Canvas building block

NOV 23

Bootstrapping or Venture Capital is a false choice

NOV 16

How to Find Product/Market Fit - 3 Rings Framework

NOV 9

How to Evaluate an Idea Whose Time Has Come

NOV 2

There are only four startup games.

OCT 25

Don’t Price Your Product Like An Artist.

OCT 19

The Early Adopter Paradox.

OCT 12

Make Happy Customers.

OCT 5

Fire the business plan, not business planning.

SEP 28

You’re one insight away from your next hockey stick inflection.

SEP 21

Hire to build a traction flywheel.

SEP 14

Think different, not better.

SEP 7

10X your odds of success with shorter and better feedback loops.

AUG 31

The one measure of progress to rule them all.

AUG 24

Don’t ask customers about their problems. Do this instead.

AUG 17

How to balance the conflicting pulls of time.

AUG 10

Prefer Fermi estimates when uncertainty is high.

AUG 3

Avoid the curse of specialization.

JUL 27

Love the problem, not your solution.

JUL 20

Talking to customers is the fastest way to learn.

JUL 13

Position your product as emotionally better.

JUL 6

Build something worth naming before obsessing over the perfect name.

JUN 29

You don’t need permission to start.

JUN 22

Remove failing from your vocabulary.

JUN 15

Don’t rush outside the building.

JUN 8

New problems come from old solutions.

JUN 1

Don’t start with a public launch.

MAY 25

BOOTSTART your way to early traction (and beyond).

MAY 18

Achieve escape velocity with a single growth rocket.

MAY 11

Validate value delivery before growth.

MAY 4

Start with Founder/Model Fit.

APR 27

As a founder, you are Investor #1 in your startup.

APR 20

Problem/Solution Fit (not Product/Market Fit) is the first significant milestone of a startup.

APR 13

Making happy customers is the universal job of every business

APR 6

Learn qualitatively, verify quantitatively

MAR 30

Problems can’t be validated, only discovered.

MAR 23

Earning attention is the first battle.

MAR 16

Pricing is one of the most underutilized levers for growth.

MAR 9

Say no to stealth

MAR 2

Start charging on Day One

FEB 24

Sell before you build

FEB 17

Don't lower signup friction; raise it