Business Model Design Challenge
Bulletproof your business model foundation before validation and building
Go from a blank canvas to a complete stress-tested business model — at your own pace, with lifetime access.
Get Lifetime Access →Start immediately. Learn at your own pace. Access forever.
Why 73% of Founders Build the Wrong Thing
Because they skip business model stress testing
I spent 9 months and $50K building CloudFire, a photo-sharing app. Beautiful product. Perfect execution. One problem: the business model was completely broken.
I needed millions of leads for a $49/year product targeting busy parents. I could have caught this with some early-stage business model math.
That experience led me to develop a 7-dimension stress-test framework — covering everything from mission and desirability to viability, feasibility, and defensibility — that became the foundation for Running Lean and Lean Canvas. Over 25,000 founders have used it to validate their ideas 10x faster than the industry average.
See What's Inside
Ash walks you through the course and the 7-dimension stress-test framework
10 Modules. Dozens of Micro-Lessons.
Each video is under 10 minutes — concise, actionable, and built around a real product idea you can follow along with.
What Founders Say
“I immediately gained my first early adopter using the playbooks provided.”
BMD has provided such a strong foundation from the beginning that I immediately gained my first early adopter using the playbooks provided. More importantly, it helped me to realize many gaps and areas I had wrong in my original canvas. Absolutely worth every penny.
“could have saved me months of wasted time.”
I've been through a Silicon Valley incubator and the actionable and direct steps given by Ash could have saved me months of wasted time.
“Helped me avoid starting on an idea that later proved to be not what my customers wanted.”
I spent nearly a year working on an idea and realized it was not going anywhere. That's when I stumbled upon Ash's lean canvas concept. The biggest benefit was the program helped me avoid starting on an idea that later proved to be not something my customer segment was interested in. If you are at an early stage of your startup, I would highly recommend Ash's articles, the book, tools, and this course.
“We brought it into our University to train future entrepreneurs.”
Really great content. The best on business model design that I've experienced. Loved it so much that we brought it into our University to train future entrepreneurs.
Your Investment
Everything you need to stress-test your business model
Total Value: $1,196
$197
- Lean Canvas & Traction Roadmap tools with unlimited access
- 10-module self-paced course covering all 7 stress-test dimensions
- Dozens of micro-lessons — every video under 10 minutes
- Guided email series to keep you on track
30-Day Money-Back Guarantee — No Questions Asked
Frequently Asked Questions
What if I already have a business model?
Perfect — BMD Challenge will stress-test it. Most founders discover blind spots they didn't know they had. The 7-dimension framework evaluates your model from angles you likely haven't considered, which is exactly why founders who already have ideas get the most value.
Is this part of a larger system?
Yes. BMD Challenge is Step 1 of a 3-phase founder journey:
- Step 1: Business Model Design (BMD Challenge) — $197
- Step 2: Demand Validation Playbook — $397
- Step 3: Value Delivery Playbook — $697
Is this self-paced?
Yes. All 10 modules and every micro-lesson are available immediately. Work through them at your own pace — most founders complete the challenge in 2–4 weeks spending about 30 minutes a day. A guided email series helps keep you on track.
What if I just want the basics first?
Start with the free Continuous Innovation Foundations course. It includes 3 free canvas accesses. Return to BMD Challenge when you're ready to go deeper.
How is this different from other business courses?
BMD Challenge is not theory-only — it's systematic practice with the Lean Canvas creator. The framework is continuously evolving with new techniques not in published books. You get lifetime access to all current and future content.
What if I'm not ready to start a business yet?
BMD works with or without an existing business idea. You'll learn a systematic approach for evaluating future opportunities and build an entrepreneurial success foundation.
Not ready to commit? Start free.
Our 10-day email course covers the foundations — find the right idea, build a business model, and bootstrap to paying customers.
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