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From Ash Maurya, creator of Lean Canvas and author of Running Lean
“We validated our business model and acquired our first 3 customers within 90 days.”
— Sarah M., Challenge Graduate
BMD Challenge
Self-paced course • Lifetime access
$197
- Lean Canvas & Traction Roadmap tools
- 10-module course — all 7 stress-test dimensions
- Dozens of micro-lessons, every video under 10 min
- Guided email series to keep you on track
Most founders choose this
BMD + Validation Bundle
Design and validate your business model
Don't just design your business model — validate it with paying customers. The DVP Playbook picks up where BMD ends.
$497 Save $97
- Everything in BMD Challenge
- Demand Validation Playbook (normally $397)
- Customer Forces Interviewing Copilot
- Complete path from idea to first paying customers