The Continuous Innovation Framework

An early-stage innovation framework of frameworks created by Ash Maurya.

Lean Startup, Design Thinking, or JTBD is the wrong question

Stop limiting yourself to any one of these frameworks. Start achieving breakthrough innovation by using the best of what each has to offer.

CIF curates the superpowers of many innovation frameworks into a simple and practical framework for taking an idea step-by-step from concept to scale.

What's Inside

Simple
Practical
Systematic
Right action, right time
Battle-tested
Founder-first
Constantly evolving
Concise
Learn by doing

Who's It For?

  • Aspiring and seasoned entrepreneurs
  • Innovators and intrapreneurs
  • Product managers
  • Makers and visionaries

Where Did CIF Come From?

Ash Maurya is the author of two bestselling books, the creator of Lean Canvas, and has been featured in Inc. Magazine, Forbes, and Fortune. He's a mentor and lecturer at TechStars, MIT, Harvard, and UT Austin.

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