Demand Validation Playbook
Prove Customer Demand in 90 Days (Before Building Anything)
Save months of uncertainty. Whether you're starting fresh or already building without sales, get paying customers first.
Unlock the Demand Validation Playbook →Stop Building First. Start Selling First.
The Demo-Sell-Build framework flips the script
The old way: spend 6–18 months and $50K+ building a product, demo it to prospects, then hope they buy. Result: 92% failure rate.
The Demo-Sell-Build framework reverses this. Demo the outcome in weeks 1–2. Sell to prove demand in weeks 3–10. Build only after you have pre-orders in hand. 73% of DVP graduates prove demand within 90 days — compared to an 8% success rate with the build-first approach.
You'll learn to create “Mafia Offers” — offers so compelling that your target customers can't refuse — and use structured customer interviews to validate willingness to pay before writing a single line of code.
What You'll Achieve in 90 Days
- Proven customer demand with concrete evidence
- Pre-orders or letters of intent secured
- Repeatable customer acquisition system
- Clear go/no-go decision backed by data, not gut feelings
What Founders Say
“12 pre-orders at $400/month before building anything.”
I was convinced people would pay $500/month. The Mafia Offer campaign helped test willingness to pay. Result: 12 pre-orders at $400/month before building anything. $297 investment saved me 6 months.
“Sold before he built.”
4 months into building when I joined DVP. The approach felt counterintuitive — how do you demo something nonexistent? The framework taught me to demo the outcome. Got 8 companies to commit to $200/month subscriptions before MVP.
“Pipeline of 47 qualified leads.”
Thought holiday season was the worst time to market to home buyers. Customer Forces interviews revealed the opposite — buyers research 3–6 months before purchasing. Pivoted go-to-market strategy. By January, had a pipeline of 47 qualified leads.
Your Investment
Everything you need to prove demand before building
Total Value: $2,691
$397
- Demand Validation Playbook — step-by-step Demo-Sell-Build course (Lifetime Access)
- 90-Day Program Guide with weekly milestones (Lifetime Access)
- 4-month trial: Customer Forces Copilot AI tool
- Team access for up to 5 members
No-Questions Asked Refund Policy
Not Ready Yet? Start with BMD
The Demand Validation Playbook builds on the Business Model Design Challenge. If you haven't stress-tested your business model yet, start there.
Join BMD Challenge — $197Frequently Asked Questions
Do I need to complete BMD Challenge first?
Strongly recommended. DVP assumes you have a stress-tested business model from BMD. Without that foundation, you'll be validating demand for assumptions you haven't tested yet.
What if I already have a product?
DVP works whether you're pre-product or already building. If you have a product but no paying customers, the Demo-Sell-Build framework will help you find and convert them systematically.
How is this different from BMD Challenge?
BMD Challenge stress-tests your business model (Founder/Model Fit). DVP validates actual customer demand (Problem/Solution Fit) through structured interviews, Mafia Offers, and pre-orders.
How long does it take?
The program is designed for 90 days. Most founders see initial results (first conversations, early commitments) within 30 days.
What's a Mafia Offer?
An offer so compelling your target customer can't refuse. You'll learn to construct these systematically — testing pricing, packaging, and willingness to pay before building anything.