Accelerate Problem/Solution Fit by 10x with Customer Forces AI Copilot

Learning from customers shouldn't be this hard.

Customer Forces helps you surface real problems worth solving.

Customer Forces is an AI co-pilot that helps you surface actionable insights from customer interviews.

"Say no to surveys and focus groups. Conducting carefully unscripted customer interviews is the fastest way to learn."

Ash Maurya


Running Lean

Maximize learning from every customer conversation

Traditional customer development approaches ask you to conduct 50-100 customer interviews. With our approach, you start uncovering actionable insights with just 5-10 customer interviews. Here's how it works.

1. Mine your interviews for raw insights using "Transcript Analysis".

Customer Forces Transcript View

2. Use the AI-powered "Story Builder" to encode your raw insights into job stories.

Customer Forces Story Builder

3. Surface patterns and uncover jobs-based segments and real problems worth solving with "Customer Insights".

Build Better Products

Uncover real problems worth solving and build products your customers cannot refuse.