INTERNATIONAL BESTSELLER
Running Lean
Bring your big idea to life
A cult classic bestselling book, declared essential reading for aspiring entrepreneurs. Over 250,000 copies sold. Translated into 14 languages.
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Stop procrastinating. Start testing and building your startup systematically.
This inspiring book built on battle-tested principles and techniques will teach you how to take your idea step-by-step from concept to product/market fit.
10 years after publication, still required reading in business schools and startup accelerators around the world.
What You'll Learn
- Five-minute "back-of-the-envelope test" to size your idea (Page 60)
- How to capture prospect attention (Page 222)
- Company-wide dashboard metrics (Page 266)
- Customer problem discovery script (Page 186)
- Seven habits for effective experiments (Page 140)
- Positioning technique to stand out (Page 227)
- 5P matrix for product focus (Page 214)
- Fair pricing strategies (Page 231)
What Others Say
"Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success. This is not a book of philosophy..."
— Eric Ries, Author of The Lean Startup
"Ash provides compelling, actionable guidance for applying Lean Startup principles to a startup."
— Sean Ellis, Author of Hacking Growth